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She is a graphic designer specializing in a wide range of design practices, with extensive experience in publication design, branding, and motion graphics. Known for her quick learning and adaptability, she is also passionate about technology and exploring UX/UI design. Currently studying at Boston University’s College of Fine Arts, she is pursuing a BFA in Graphic Design with a minor in Computer Science, graduating in May 2025. Her design philosophy is rooted in a deep curiosity about the human experience and the belief that function informs form, ensuring every visual decision is intentional and purposeful.04 Place-Based IdentityBranding
Spring 2024
Raingle is a place-based brand identity created from an unidentified space. The goal of the project was to imagine how branding could give voice, atmosphere, and meaning to a space that typically lacks identity.
This project challenged me to build a brand from the ground up, requiring a deep understanding of narrative, space, and visual communication. I began by researching the space and talking about it with my classmates. From there, I developed a brand system that could bring clarity and cohesion to an otherwise undefined environment. The identity includes a custom logotype, color palette, and a series of environmental and digital applications. Each element was designed to evoke a sense of place, direction, and curiosity—inviting users to pause and reflect within a moment of transition.